Updated: Jul 30, 2021

500 miles of range and the lowest priced pickup...period.

Ford introduces a compact Pickup.

By: Rick Walker

With Files From Ford

Ford has just delivered a pickup that sort of creates its own niche. The Maverick is compact, and runs on a hybrid powertrain that offers an average of 40-miles per gallon, ( 5.9 L/ 100km). Total range: 800kms on one tank of gas.

The Maverick pickup comes standard with four doors and seating for five. It also offers innovative storage solutions.

“The Maverick product proposition is like nothing else out there. It’s a great-looking truck featuring four doors with room for five adults, a standard full-hybrid engine with city fuel economy that beats a Honda Civic***, plenty of towing and hauling for weekend trips or do-it-yourself projects, and it starts under $C 26,000,” said Todd Eckert, Ford truck group marketing manager. “Maverick challenges the status quo and the stereotypes of what a pickup truck can be. We believe it will be compelling to a lot of people who never before considered a truck.”

With its unibody construction and light weight it offers exceptional fuel economy and car like characteristics.

Its equipped with a 2.5-litre Atkinson-cycle four-cylinder hybrid powertrain, which delivers 191 horsepower in total in combianation with the electric motorƗ. Torque is rated at 155 lb.-ft. The power is transferred to the wheels through a continuously variable transmission. which is connected to the front wheels.

Maverick Pickup Truck comes with standard hybrid power train.

The Maverick Pickup still offers a standard payload of 1,500 pounds, and is capable of towing 2,000 pounds.

An upgrade to Ford's 2.0-litre EcoBoost® gas engine is available, and that provides 250 horsepower, and also gets you all wheel drive. The engine upgrade also means you can tow up to 4000 pounds, which means a pulling a 21 foot boat is no problem. With the engine upgrade you get an 8-speed automatic transmission..

“One thing that’s non-negotiable is that Maverick is Built Ford Tough,” said Chris Mazur, a third-generation Ford employee who led development of the all-new pickup as chief engineer. “Our engineers were unrelenting, putting it through a battery of vicious on-road, off-road, environmental and simulated customer use testing until we were satisfied. Ford trucks are Ford trucks – through and through.”

Maverick Pickup Truck size comparison.

Ford knows this truck will appeal to a younger demographic so they're buidling a lot tech into it.

An 8-inch centre touch screen comes standard and features Apple CarPlay® and Android Auto® compatibility Maverick has standard FordPass Connect with embedded modem and Wi-Fi for up to 10 devicesƗƗƗ, while standard FordPass makes it easy to find the truck, check fuel level, lock and unlock the doors, and start or turn off the vehicle – all from your phone.

“This customer wants simple, but not basic, and Maverick is all about thoughtful details executed well,” said Barb Whalen, who led the team in choosing materials and colours. “We want this to have a straightforward, durable, honest, well-built feel. The interior was designed with function, purpose and ease of cleaning in mind to help make our customers’ lives better. We’re using unique textures and materials like reground carbon fiber for strength and visual interest. The dash panel has a stonelike finish, like a super-durable synthetic countertop. We strategically placed pops of colour for functionality – creating an energetic space you want to be.”

Ford Co-Pilot360 technology includes standard Pre-Collision Assist with Automatic Emergency Braking and Automatic High Beam Headlamps. Available options include Adaptive Cruise Control with Stop & Go, Blind Spot Information System with Cross-Traffic Alert, Lane Centring and Evasive Steering Assist. Five standard drive modes include Normal, Eco, Sport, Slippery and Tow/Haul to enhance performance and confidence over various driving conditions.

Ford is promoting FLEXBED™, with the new Maverick pickup,. It 's a design feature that gives customers organization and storage solutions to secure cargo. The design allows the use of 2x4's or 2x6s,. which can be inserted into slots on the side of the truck bed, which creates segmented and elevated storage sections. There are also tie downs, and d-rings for anchor points where ropes and bungee cords can be attached, as well as threaded holes where other anchor points can be created with bolts or other devices that people can dream up on their own.

The 4.5-foot bed can accomodate a 4x8 sheet of plywood The tailgate can be dropped, or locked at 45°. At that angle its height aligns with the supports to keep your 4x8s flat, and when locked in this position the tailgate can support up to 400 pounds. If the tailgate is left flat, the load floor of the bed extends to 6’.

Maverick is disctictly Ford, but still unique because of its size and desing.